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Degree of Bachelor of Arts
In Mass Communication

The course of study for the degree of Bachelor of Arts in Mass Communication takes four years. A student must earn the minimum requirements of 130 credit hours to graduate. A candidate for the degree must complete his general education requirements of 64 semester hours as prescribed by the College of Social Sciences and Humanities. He is required to earn 36 semester hours in his major area, 18 semester hours in his minor, plus six semester hours of electives. A student may select his minor in any of the academic disciplines of the University - i.e. History, Economics, Sociology, English and Literature, Political Science, etc

Students interested in entering the Mass Communication Program will be required to take a qualifying English examination to be administered by the Department of Mass Communication.

The Department of Mass Communication has two areas of concentration: Print Media and Broadcast Media. Print Media majors will focus on newspaper and magazine reporting, writing and production Broadcast Media majors will concentrate on broadcast writing and production (Radio and Television). A student can only branch into either of these areas of concentration after successfully completing Mass Comm. 201, Mass Comm. 202 and Mass Comm. 204.

In addition to practical work on a student Newspaper or a University Broadcasting Station for at least two years, all students in Mass Communication will be required to do a three-month internship with a local Newspaper or Broadcasting Station at the end of their Junior year.
AM candidates for the degree of Bachelor of Arts in Print or Broadcast Journalism must write a thesis as partial fulfillment of the requirements for the degree.

Comm. 201 - Introduction to News Writing

An introductory course designed to provide the student with basic techniques of news writing; tips for good writing; words, sentences, and paragraphs; simple writing assignments for various media; newspaper, radio/television, etc.

Credit: 3 credits/semester

Comm. 202 - News Reporting

Techniques of gathering, analyzing and writing news, with emphasis on news values and ethics; practical writing and assignments to acquaint students with the major elements of news reporting, with considerable attention on writing "lead" paragraph and simple news stories, plus introduction to law of mass media. Departmental requirement for both print and broadcast journalism.

Credit: 3 credits/semester

Comm. 204 - Introduction to Mass Communication

Nature and functions of Mass Communications; definition of Communication; different communication models, characteristics of interpersonal, group and mass communication, major functions of mass communication, mass communication theories. Departmental requirements for both print and broadcast journalism.

Credit: 3 credits/semester

Comm. 301 - News Editing
(Pre-requlsltBL Comm. 304 & 415)

Preparation of copy and other elementary desk work on newspapers, including news evaluation, correction of errors of fact and expression, condensation of news stories, headline writing, news display and page make-up.

Credit 3 credits/semester

Comm. 303 -Broadcast Reporting
(Pre-requisite: 204)

Study and practice of writing and editing news for broadcast. Basic principles applied to newscasts and on-the-spot coverage; use of wire copy; practice In Interviewing, observation, and using documentary references. Examination of ethical; legal and social responsibilities of the broadcast journalist.

Credit 3 credits/semester

Comm. 304 - Feature/Editorial Writing
(Pre-requisite: 202 and 204)

Practice In writing opinionated news stories such as the editorial and commentary. Special emphasis on the study of the purpose, form, style, and spirit of the editorial, consideration of current events and their interpretation to Influence readers' emotions. Principles and practices In the writing of feature stories for newspapers, magazines and the electronic media. Emphasis on creative styles of factual writing which task originally of style and Imaginative treatment. Includes the informative feature, human interest story and current news feature in the areas of social biological, earth and physical sciences. Departmental requirement for both print and broadcast journalism.

Credit: 3 credits/semester

Comm. 305 - Television Production and Direction I

Creating, planning, producing and directing of the television program. Understanding operational problems of the TV studio. Functions, limitations and capabilities of standard TV equipment. Knowledge of aesthetics in the mixture of audio and visual processing. Lectures and laboratory.

Credit: 3 credits/semester

Comm. 313 -BroadcastScript-writing
(Pre-requislte: 303)

An overview of techniques of scripting radio and television programs. Students will be required to write several scripts including sports, music programs, children's programs, and features. The final production will be a 30-minute group project which will be produced.

Credit: 3 credits/semester Comm.

315 - Photo Journalism

Principles of photography Including historical perspectives and special techniques, Medium and small format reflex cameras used. Darkroom techniques for black and white photography. Selection of photographs for publication and caption writing. Junior Standing.

Credit: 3 credits/semester

Comm. 320 - Principles of Public Relations

Origin and development of public relations; current practices and problems, Including ethical standards and functional role in modem society; Its day-to-day functions, communication and publicity techniques, and the analysis of relationships with various groups, such as press representatives, employees, stockholders, consumers and the like. Junior Standing.

Credit: 3 credits/semester

Comm. 350 - Mass Media Law and Ethics

History, principles, and provisions of the law as applied universally to the day-to-day functions of the mass media. Emphasis on the Law of Libel, Right of Privacy, Contempt of proceedings, Copy-right, Treason, ' etc.

Credit: 3 credits/semester

Comm. 360 - Radio and Television News Writing
(Pre-requisite: 303)

Theory and techniques of writing news and features for broadcast media. Editing and rewriting press association dispatches,- gathering local news, recording interviews, musical script and preparing newscasts and feature programs.

Credit: 3 credits/semester

Comm. 401 - International Communications

A survey of the media of mass communications (press and broadcast systems) throughout the world: their structure, chief characteristics; tics; historical background; differing fundamental concepts of their role and conflicting theories of control; international news services and foreign correspondents; majors newspapers of the world; growth and attendant problems in the developing nations, particularly Africa. Senior Standing.

Credit: 3 credits/semester

Comm. 403 - Mass Media Research

Examination of qualitative and quantitative approaches to research used by practicing writers and editors in all media. Analysis of theories of mass communications, including models based on various theories; content analysis; experiments; field projects and presentation of minimum two research papers. Senior Standing.

Credit: 3 credits/semester

Comm. 405 - Radio and Television Management
(Pre-requisite: 360)

Business policies and practices of networks and stations. Departmental functions cost and income figures, sales techniques, promotion, advertising agencies and governmental regulations.

Credit: 3 credits/semester

Comm. 408 - Broadcast Sales Management
(Pre-requisite: 405)

Problems and practices of radio and television sales; case studies in sales developments; pricing; promotion and other areas of sales management and marketing.

Credit: 3 credits/semester

Comm. 412 - Development Communication
(Pre-requisites: 204 and 304)

This course attempts to give a definition and origin of development communication; how students relate theories of mass communication to problems of national development, by actively participating and accurately reporting development activities throughout the nation; it will also stress the evolution of the vernacular and rural press as instruments of national development; and finally, in cooperation with planning, health, education and agriculture authorities, it will give the student a thorough practical orientation of promoting development activities in these areas as well as produce film strips and other illustrations to educate the rural population.

Credit: 3 credits/semester

Comm. 415 - Magazine Editing (Pre-requisite: 304)

Survey and history of magazine; principles and problems of magazine editing; planning, content selection, manuscript revision, copy editing, caption and title writing; editorial responsibility; book and movie review for the mass media.

Credit: 3 credits/semester

Comm. 420 - Broadcast Journalism Senior Thesis
(Pre-requisite: 320)

Integrated readings and research in the field of electronic media. Survey of issues as related to the policies and practices of the broadcast media in the 20th century. Examination of the historical, economic and legal aspects of broadcasting, with emphasis on the Liberian situation. Analysis of current station practices in the Liberian context. Presentation of final thesis. - '

Credit: 3 credits/semester

Comm. 440 - Advertising Principles
(Pre-requisite: 320)

Advertising in Business and society. Types and functions of advertising. Fundamentals of Broadcast and publications advertising. Stress on communications aspects of advertising.

Credit: 3 credits/semester

Comm. 450 - Print Journalism Senior Thesis
(Pre-requisite: 403)

Integrated readings and research in the field of Journalism. Includes survey of issues as related to the news performance of newspapers and other information media and analysis of twentieth century trend affecting news selection. Analysis of current journalistic practices in the Liberian context. Presentation of final thesis.

Credit. 3 credits/semester

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